Screen Scotland is the new dedicated partnership for screen in Scotland, delivering enhanced support for all aspects of Scotland’s screen sector.
I was responsible for the design work to launch the new identity for Screen Scotland, along with a new dedicated website — screen.scot — detailing the new and increased support, alongside a wealth of information on Scottish film and television talent, productions, locations, and festivals.
For the launch event, I designed a bespoke press release folder along with a gift bag with promotional items. The animated logo debuted alongside the showreel at the launch event.
Photography
Ian Sneddon
I began working with Falkirk Football Club at the start of 2018, I was commissioned to deliver branding for their 2018/2019 Season Ticket and Strip Launch campaigns.
Through the success of these projects, I was able to continue to support the club in their marketing, hospitality and social media teams for the rest of the season. This partnership has continued with the club and we’re underway in planning for the 2019/2020 season.
Creative Scotland administers the Scottish Government’s Youth Music Initiative (YMI) which aims to create access to high-quality music-making opportunities for young people, offering them the chance to achieve their potential in or through music making.
I took the opportunity to make the important information in the report easy to understand and pleasing to look at, as it was targeted towards a younger audience.
It shows the fact that music is crucial to the development of the sector for the benefit of young people. The report uses the guitar pick icon throughout — taken from the symbol in the logo — to link all the infographics, illustrations and photography throughout.
Creative Scotland hosted a stand at WOMEX International Trade Fair, promoting Scotland’s thriving traditional, Gaelic, world, roots, blues & jazz music scenes.
The main giveaway was a promotional folder that had a CD pack along with a leaflet and contact card detailing all the acts, festivals and organisations featured. I wanted to create something eye catching so I went with a neon Pantone to tie all the pieces together.
New Books Scotland is a yearly publication created by Publishing Scotland, in association with Creative Scotland, which presents a selection of the best books to look out for from Scottish publishers for that year. Readers can discover new reads across fiction, non-fiction, and children’s — the rights that are also available for the showcased titles.
The challenges were figuring out a layout system for each of the genre sections of the 72-page document, once created, I chose a distinctive typeface along with a colour scheme throughout. It debuted at London Book fair, followed by Frankfurt Book fair.
Scottish Books International works on behalf of the literature sector in Scotland and is dedicated to the international promotion of books, writers, festivals and organisations.
Scottish Books International is led by Sasha de Buyl and supported by a steering group of Publishing Scotland, Edinburgh International Book Festival, Creative Scotland and Jenny Brown Associates.
I designed the identity with a sense of flexibility, which allowed for a dynamic and playful application. Care and consideration were put into creating a simple visual system that could be applied across various print collateral as well as on and off screen.
The Great Escape has a reputation as the place to see the festival headliners of the future. The Showcasing Scotland gig creates an important opportunity to present Scotland’s best up-and-coming acts to key figures in the UK and international music industry.
The Showcase was nine of Scotland’s best up-and-coming acts —Bossy Love, Colonel Mustard & The Dijon 5, Declan Welsh & The Decadent West, Free Love, LUCIA, Rascalton, The Ninth Wave, The Spook School and The Vegan Leather—who performed at two packed Showcasing Scotland gigs, hosted by broadcaster Vic Galloway.
In partnership with Creative Scotland and Wide Days events, the showcase attracted over 400 international delegates.
I created a suite of marketing materials and managed the print production for the showcase, this included flyers, posters, beer mats, leaflets, banners and contact cards.
UNCON 2.0 is a free, all-day youth arts event, designed for young people, by young people. This year’s UNCON was all about celebrating the young artist, featuring an exciting variety of events and workshops showcasing amazing young talent and opportunities from all over Scotland.
Working alongside the event organisers, I created a tabloid as the main piece of collateral that showcased the young artist at UNCON 2.0. As a non-profit organisation, budget limitations were a big concern, I wanted to create something that was cost-effective but still looked great, I sourced a printer that could print newsprint. I chose a vivid colour palette to speak to a varied audience along with clear, clean typography that puts the information first.
Milk and Two is a side project between me and fellow designer Nicola Henderson.
We started off in 2016, creating illustrations and design work, art prints, stationery and design nick nacks. We’ve also started to attract a handful of clients ranging from fashion to the charity sector.
We take inspiration from music, film, games and design, we instil our love of all these things into the work we create for Milk and Two.
Original Concept
Mark Waters
markwatersdesigns.com
Creative Direction
Martin Boath
frontpage.co.uk
The European Championships was a multi-sport event that took place during summer 2018 in Glasgow.
I was involved with the ticketing campaign, rolling out the original concept over many pieces of advertising, with the main piece being a media wall takeover in the Buchanan Street subway station.
Other print artwork included billboards, bus shelter ads, banners and vehicle skins.
I work on a range of collateral for screen and print over the Radisson Blu brand. Working with the account manager and creative director to deliver innovative and creative solutions. With my recent success working on the account; I have taken on more responsibility with the view for me to become brand guardian.
I was heavily involved with the Minneapolis property launch, this involved designing external advertising and a series of print campaigns.
Original Concept and Creative Direction
Kristian Labak
k-lab.uk
The Push is an annual sports challenge in the Pentland Hills, participants pick one of three routes to complete, Gold (26.2 miles), Silver (20 miles) or Bronze (14 miles). You can hike, walk or run to climb steep inclines with muddy off-road paths through the majestic scenery of the Pentland Hills, to raise funds for St Columba’s Hospice.
I was involved in rolling out the artwork needed for the event over many pieces of collateral, I was able to tweak each application to keep the design fresh.
Poster Project is a creative force within Glasgow-based design agency Front Page® consisting of nine members. The basis of Poster Project is each member’s fortnightly interpretation of a single word, chosen randomly from the studio dictionary, as an A2 poster.
