Photography
https://kirstymcelroyphotography.com/

Creative Campaign Design
Loop Agencies

Design Team
Tracy Wedderburn
Tara Mac
Weronika Michailidu

Project Management
Nina Nicholl
Alan Gordon

I’ve had the honour of managing and designing the Edinburgh Fringe programme since 2022. Given the project’s vast scale and intricacy, I carry numerous responsibilities to ensure its delivered on time and within budget constraints.

My role involves comprehensive design management, overseeing the design team’s efforts across all 384 pages of the programme. This requires incredible coordination between design, marketing and registration teams at each stage to guarantee smooth execution.

In collaboration with print suppliers, I work closely with the production of the programme for its 175,000 print run.

Additionally, I have helped deliver the Fringe Street Events project, developing an array of banners and large-scale signage ready for printing and subsequent display across the city. I’ve been working with the Fringe Society on this project since 2021.

2023 Images © Edinburgh Festival Fringe

2021 Campaign Illustrations
Maria Doyle

I was brought on board to create a new visual identity for The Pitt, an Edinburgh street food market and community venue. As part of their new Granton site, I rebranded them to reflect their growth and new vision. My work included a complete overhaul of their brand identity, from logo design and colour palettes to typography and graphic elements.

The new look successfully positioned The Pitt for its grand reopening, effectively communicating the venue's evolution while staying true to its community-focused roots. This project not only supported The Pitt's physical expansion but also solidified its place as a key cultural and community hub.

Photography
Ian Sneddon

Since 2018, I’ve been working closely with Falkirk Football Club, initially providing branding and assets for their 2018/2019 Season Ticket and Strip Launch campaigns. The success of these projects has led to continued support for the club across their marketing, hospitality, and social media teams in subsequent seasons.

Key accomplishments include the production of the club’s commercial brochure to attract new business, guiding the overall visual identity and direction of the club brand, crafting compelling advertising and social media content, and overseeing the rebranding of Falkirk TV and other initiatives.

Author
Paul Robertson

Photography
Ian Sneddon
Ruby Adam

I was commissioned by Falkirk Football Club to design two hard-back books celebrating their recent, back-to-back title-winning seasons. The designs needed to capture the excitement and historical significance of these achievements for the club and its supporters.

The Untouchables
This project involved designing an 84-page hard-back book that commemorates the club's undefeated 2023/24 league-winning campaign. The book, titled "The Untouchables," features never-before-seen photos from the season and includes exclusive interviews with players and management. It provides a detailed record of the team's journey through short essays, game summaries, and descriptions of key moments.

Champions Again Ole Ole
Following the success of the first book, I designed the sequel, "Champions Again Ole Ole," a 108-page hard-back publication celebrating the 2024/25 back-to-back Championship title victory. This book features new photos, interviews with key figures like John McGlynn and Paul Smith, and contributions from various individuals connected to the club.

Working with the Falkirk Supporters Society, I designed a multi-channel campaign to boost membership. The goal was to create a cohesive and striking visual identity that would resonate with fans.

The project included posters and pop-up banners for display at the stadium, along with a suite of custom social media graphics to engage a wider online audience. All materials shared a unified design, ensuring a strong, professional presence.

This strategic approach provided the society with a powerful set of tools to encourage fan sign-ups and grow their community.

Creative Direction
Megan Raine

My work with Cress Company involved designing the layout for their new Ambient and Chiller catalogues. For these new editions, my task was to effectively lay out a large amount of new content across two substantial documents: a 438-page Ambient catalogue and a 162-page Chiller catalogue.

The goal was to take the provided content and arrange it in a clear, logical, and visually appealing format that would be easy for customers and the sales team to navigate. The project required meticulous attention to detail to ensure every page was both highly functional and aligned with the company’s brand identity.

I also supported Cress Co with ad-hoc project, working closely with their marketing and buying teams.

Design and Creative Direction
Kit & Caboodle 

I’ve collaborated with Kit & Caboodle on exciting projects exhibited across London. I’ve primarily focused on artworking these projects.

Each project posed unique challenges, such as upscaling assets, redrawing and reimagining designs, and providing guidance for optimal printing results at a larger scale.

My responsibilities included crafting designs for diverse and intricate structures while prioritising
top-notch quality for printing
at an expansive size.

Creative Direction
Rachel Mayes  

I’ve had the honor of supporting Make-A-Wish UK by contributing to the design for two pivotal projects within the brand.

My focus has been on elevating the Make-A-Wish brand itself, particularly emphasising its public-facing initiatives. I crafted an array of promotional materials including pop up banners, podiums, business cards, and brochures, all aimed at amplifying the brand’s visibility and extending its outreach efforts.

Additionally, I’ve played a role in a newer fund titled Art of Wishes. This venture harnesses influential connections within the art world to drive significant charitable contributions for the organisation. 

Screen Scotland is the new dedicated partnership for screen in Scotland, delivering enhanced support for all aspects of Scotland’s screen sector.

I was responsible for the design work to launch the new identity for Screen Scotland, along with a new dedicated website — screen.scot — detailing the new and increased support, alongside a wealth of information on Scottish film and television talent, productions, locations, and festivals.

For the launch event, I designed a bespoke press release folder along with a gift bag with promotional items. The animated logo debuted alongside the showreel at the launch event.

Milk and Two is a collaborative venture between myself and my partner and fellow designer, Nicola Henderson. Our focus primarily revolves around creating illustrations, art prints, stationery, and various design novelties.

One of our recent projects involved a partnership with ArtCycle, entailing a cycle-led tour centered around our art installation titled The Trails are Calling.

The Trails are Calling comprised a series of four artworks strategically placed within the picturesque landscape of Canada Wood, Falkirk.

These art pieces were crafted to allow viewers to immerse themselves in the natural beauty and tranquility of the surrounding woodlands.

Personal Project — I took my mothers infamous recipes, cooked them all and took pictures of each dish. I designed and put together this book for her 60th.

Poster Project is a creative force within Glasgow-based design agency Front Page® consisting of nine members. The basis of Poster Project is each member’s fortnightly interpretation of a single word, chosen randomly from the studio dictionary, as an A2 poster. 

http://posterproject.co/