Original Concept and Creative Direction
Kristian Labak
k-lab.uk
The Push is an annual sports challenge in the Pentland Hills, participants pick one of three routes to complete, Gold (26.2 miles), Silver (20 miles) or Bronze (14 miles). You can hike, walk or run to climb steep inclines with muddy off-road paths through the majestic scenery of the Pentland Hills, to raise funds for St Columba’s Hospice.
I was involved in rolling out the artwork needed for the event over many pieces of collateral, I was able to tweak each application to keep the design fresh.